I think in particular they were targeting Steam Deck users b/c the current install process uses the command line which is too big of a barrier for people who want a more console-like experience

It’s especially funny when you consider the Virtual Console. There’s some debate as to if they actually sold pirated roms or not but what cannot be argued is that they used iNES headers on their roms which means they benefited monetarily from the work of the emulation community