SCS Software is testing out in-game ads in American Truck Simulator.

Kind of a hilarious, yet probably effective marketing strategy.

  • Amir @lemmy.ml
    2·
    1 year ago

    The implementation can be balanced that it does not disrupt the immersion of the player while suiting the company’s brand image.

    Honestly this should be done in most titles. Maybe in the future an company makes their product/ service announcement in game? Would be awesome.